About Us

Dave Fromer Soccer has been providing quality soccer programs in the Bay Area since 1974. More than 80,000 youth have enthusiastically participated in a variety of our programs. These offerings include soccer camps, classes, clinics, indoor leagues, and 5 v 5 programs.

Dave Fromer Soccer coaches are talented, experienced, and inspiring. They make soccer fun while giving clear instruction, and help develop self-esteem through a nurturing, positive and supportive environment. They spread joy and build unity by sharing their passion for soccer!

Dave Fromer

Former collegiate All-American and national champion, Dave Fromer has been a central figure in the popularization of soccer among the youth of Marin over the past thirty-five years. As a player, he was co-captain of the first youth team from the Western United States to win a national championship. He has facilitated and mentored many thousands of young players through his Marin, San Francisco, and Lake Tahoe Soccer Camps (for ages 5-14), his Winter Indoor Soccer League (for ages 4-18) his Pee Wee Soccer & K-1 classes (for ages 3-6), and most recently his Spring/Fall 5 v 5 programs in partnership with the Mill Valley Recreation Department. He coached boys’ and girls’ teams at Tamalpais High School for 15 years and has coached many youth teams, including those of his son, his daughter, and his grandchildren, through the Mill Valley Soccer Club (which he co-founded in 1976). Dave also co-founded the MVSC Girls’ Soccer League and helped start the Marin Women’s Soccer League.

You can view Dave’s resume here.

Jacki Fromer

Jacki Fromer, Dave’s wife, has participated in all aspects of the ‘behind-the-scenes’ management of Marin Soccer Programs from its inception. Previously, Jacki worked for 13 years for a community non-profit organization providing support services for parents and training programs for childcare providers.

Rachel Usher

Daughter Rachel Usher is the Executive Director of the Fromer family soccer business. A true “soccer mom” (Kaya, 27, and Isaiah, 23) with a credential in Early Childhood Education, Rachel oversees all aspects of each program to ensure a top-quality and well-rounded experience for each participant. Rachel also has extensive coaching experience with youth soccer teams and after-school sports classes.

Lewis Usher

Son in-law Lewis Usher is our general manager and has been a beloved presence across the wide range of Fromer family soccer programs. Since moving to Marin from his native Belize in 1992, Lewis has served as a hugely popular coach and trainer for teams and individuals, taught after-school soccer and basketball, coordinated and coached a large 4 & 5 year-old league, and hosted an in-demand program of sports-themed birthday parties. For many years, he and Rachel have been volunteer coaches for the teams of their daughter and son.

Reed Fromer

Son Reed Fromer coordinates several facets of the Winter Indoor Soccer League, including division alignment, game scheduling, staffing, and team-by-team progress monitoring. Reed, who has refereed youth soccer for over 28 years, also carries on the family traditions of music and teaching, as a mathematics teacher, a popular youth chorus instructor, the leader of a great rhythm & blues band (Reed Fromer Music), and a studio producer (who oversaw the production of his father’s CD). His wife, Gina Fromer, is the CEO for the San Francisco Education Fund. Their youngest son Devin is 17, and is an up and coming Summer Camp assistant.

Maya Paul

Assistant Manager Maya Paul grew up in Mill Valley, has been playing soccer since she was a young girl, and is still an avid soccer player. (Both she and her brother are former Dave Fromer Soccer participants.) Maya brings a wide range of skills to our Dave Fromer Soccer team. In addition to experience in office management and administration, Maya has a background in health and nutrition, and has taught classes for youth and adults. Her many talents are a strong asset to our programs.

Judy Arlen

Judy Arlen has been a long time friend of Dave Fromer Soccer as her kids grew up participating in our camps. Aside from being a huge fan of soccer, Judy comes from a background of extensive experience in customer service and is a giant help to the whole team!