About Us

About Us

Meet the Founder and Staff

Meet the Founder and Staff

Dave Fromer Soccer has been providing quality soccer programs in the Bay Area since 1974. More than 80,000 youth have enthusiastically participated in a variety of our programs. These offerings have included soccer camps, classes, clinics, and indoor leagues.

Dave Fromer Soccer coaches are talented, experienced, and inspiring. They make soccer fun while giving clear instruction, expert advice, and opportunities to repetitively practice new skills. They build self-esteem through a nurturing, positive and supportive environment. They spread joy and build unity by sharing their passion for soccer!

Dave Fromer

Former collegiate All-American and national champion, Dave Fromer has been a central figure in the popularization of soccer among the youth of Marin over the past thirty-five years. As a player, he was co-captain of the first youth team from the Western United States to win a national championship. He has facilitated and mentored many thousands of young players through his Marin, San Francisco, and Lake Tahoe Soccer Camps (for ages 5-14), his Winter Indoor Soccer League (for ages 4-18), and his Pee Wee Soccer & K-1 classes (for ages 3-6). He coached boys’ and girls’ teams at Tamalpais High School for 15 years and has coached many youth teams, including those of his son, his daughter, and his grandchildren, through the Mill Valley Soccer Club (which he co-founded in 1976). Dave also co-founded the MVSC Girls’ Soccer League and helped start the Marin Women’s Soccer League.

You can view Dave’s resume here.

Jacki Fromer

Jacki Fromer, Dave’s wife, has participated in all aspects of the ‘behind-the-scenes’ management of Marin Soccer Programs from its inception. Previously, Jacki worked for 13 years for a community non-profit organization providing support services for parents and training programs for childcare providers.

Rachel Usher

Daughter Rachel Usher manages operations of the Fromer family soccer business. A true “soccer mom” (Kaya, 23, and Isaiah, 18) with a credential in Early Childhood Education, Rachel helps oversee all aspects of each program to ensure a top-quality and well-rounded experience for each participant. Rachel also has extensive coaching experience with youth soccer teams and after-school sports classes.

Lewis Usher

Son in-law Lewis Usher has been a beloved presence across the wide range of Fromer family soccer programs. Since moving to Marin from his native Belize in 1992, Lewis has served as a hugely popular coach and trainer for teams and individuals, taught after-school soccer and basketball, coordinated and coached a large 4 & 5 year-old league, and hosted an in-demand program of sports-themed birthday parties. For many years, he and Rachel have been volunteer coaches for the teams of their daughter and son.

Reed Fromer

Son Reed Fromer coordinates several facets of the Winter Indoor Soccer League, including division alignment, game scheduling, staffing, and team-by-team progress monitoring. Reed, who has refereed youth soccer for over 28 years, also carries on the family traditions of music and teaching, as a mathematics teacher, a popular youth chorus instructor, the leader of a great rhythm & blues band (Reed Fromer Music), and a studio producer (who oversaw the production of his father’s CD). His wife, Gina Fromer, is the Vice President/Regional Executive Director of the West Contra Costa Region of the YMCA. Their youngest son, Devin, 13, played his ninth season of indoor soccer in 2016.

Maya Paul

Assistant Manager Maya Paul grew up in Mill Valley, has been playing soccer since she was a young girl, and is still an avid soccer player. (Both she and her brother are former Dave Fromer Soccer participants.) Maya brings a wide range of skills to our Dave Fromer Soccer team. In addition to experience in office management and administration, Maya has a background in health and nutrition, and has taught classes for youth and adults. Her many talents are a strong asset to our programs.

Dave Fromer Soccer has been providing quality soccer programs in the Bay Area since 1974. More than 80,000 youth have enthusiastically participated in a variety of our programs. These offerings have included soccer camps, classes, clinics, and indoor leagues.

Dave Fromer Soccer coaches are talented, experienced, and inspiring. They make soccer fun while giving clear instruction, expert advice, and opportunities to repetitively practice new skills. They build self-esteem through a nurturing, positive and supportive environment. They spread joy and build unity by sharing their passion for soccer!

Dave Fromer

Former collegiate All-American and national champion, Dave Fromer has been a central figure in the popularization of soccer among the youth of Marin over the past thirty-five years. As a player, he was co-captain of the first youth team from the Western United States to win a national championship. He has facilitated and mentored many thousands of young players through his Marin, San Francisco, and Lake Tahoe Soccer Camps (for ages 5-14), his Winter Indoor Soccer League (for ages 4-18), and his Pee Wee Soccer & K-1 classes (for ages 3-6). He coached boys’ and girls’ teams at Tamalpais High School for 15 years and has coached many youth teams, including those of his son, his daughter, and his grandchildren, through the Mill Valley Soccer Club (which he co-founded in 1976). Dave also co-founded the MVSC Girls’ Soccer League and helped start the Marin Women’s Soccer League.

You can view Dave’s resume here.

Jacki Fromer

Jacki Fromer, Dave’s wife, has participated in all aspects of the ‘behind-the-scenes’ management of Marin Soccer Programs from its inception. Previously, Jacki worked for 13 years for a community non-profit organization providing support services for parents and training programs for childcare providers.

Rachel Usher

Daughter Rachel Usher manages operations of the Fromer family soccer business. A true “soccer mom” (Kaya, 23, and Isaiah, 18) with a credential in Early Childhood Education, Rachel helps oversee all aspects of each program to ensure a top-quality and well-rounded experience for each participant. Rachel also has extensive coaching experience with youth soccer teams and after-school sports classes.

Lewis Usher

Son in-law Lewis Usher has been a beloved presence across the wide range of Fromer family soccer programs. Since moving to Marin from his native Belize in 1992, Lewis has served as a hugely popular coach and trainer for teams and individuals, taught after-school soccer and basketball, coordinated and coached a large 4 & 5 year-old league, and hosted an in-demand program of sports-themed birthday parties. For many years, he and Rachel have been volunteer coaches for the teams of their daughter and son.

Reed Fromer

Son Reed Fromer coordinates several facets of the Winter Indoor Soccer League, including division alignment, game scheduling, staffing, and team-by-team progress monitoring. Reed, who has refereed youth soccer for over 28 years, also carries on the family traditions of music and teaching, as a mathematics teacher, a popular youth chorus instructor, the leader of a great rhythm & blues band (Reed Fromer Music), and a studio producer (who oversaw the production of his father’s CD). His wife, Gina Fromer, is the Vice President/Regional Executive Director of the West Contra Costa Region of the YMCA. Their youngest son, Devin, 13, played his ninth season of indoor soccer in 2016.

Maya Paul

Assistant Manager Maya Paul grew up in Mill Valley, has been playing soccer since she was a young girl, and is still an avid soccer player. (Both she and her brother are former Dave Fromer Soccer participants.) Maya brings a wide range of skills to our Dave Fromer Soccer team. In addition to experience in office management and administration, Maya has a background in health and nutrition, and has taught classes for youth and adults. Her many talents are a strong asset to our programs.